Erik Johann Van Wyk is a multi-award-winning director of high-concept commercials and branded entertainment for some of the world’s biggest brands.

Widely recognized for his aesthetic and restrained directing style, Erik’s ongoing fascination with distinctive characters and visual effects makes him a rare breed of multidimensional storyteller. A visualist at heart, Erik believes everything should be concept and character driven.

His diverse body of work includes collaborations with leading agencies Wieden+Kennedy, BBH and BBDO, and commissions for global brands Honda, Ikea and Heineken.

Before it all, he studied art, industrial robotics engineering, photography, design, business economics and screen writing. He drummed for art school bands and was an award-winning advertising agency creative (art director and writer respectively) at Ogilvy and TBWA.

Erik is Co-Founder and Executive Creative Director of film and commercial production company Monument Los Angeles and Co-Founder of film facilitation company Baxter.

(words by squareblok)