Erik is a multi-award-winning director of commercials and branded entertainment. His diverse body of work is renowned for its elegant visual design and nuanced storytelling. As an ex-creative director he is concept driven and brand aware.

His projects include collaborations with celebrated agencies Wieden+Kennedy, BBH and BBDO, and commissions for global brands Ikea, Heineken, Volkswagen, Coca-Cola and Citroen.

He studied art, business economics and robotics engineering, but turns out more for the sci-fi aesthetic and because he didn’t know what else to study as social pressures of getting a ‘real’ degree came into play. He was an avid film and music collector and a drummer for art school bands. While working as a film set designer, a chance encounter with a D&AD awards annual inspired him to create his own portfolio from scratch at home. It landed him a job at Ogilvy. Shortly after, he joined TBWA Hunt Lascaris, one of the world’s most awarded agencies at the time.

With his natural ability for visual storytelling he made the leap and joined Velocity Films where he became a commercials director. He was lucky enough to be included in the prestigious Cannes New Director Showcase, which set him on his way. He joined Independent UK, then Anonymous Content USA, and now Monument Los Angeles as creative lead.

Erik is a proud dad and husband and spends his time between Los Angeles, London and Cape Town.

[words by SQUAREBLOK]