I was born and raised in the winelands outside the university town of Stellenbosch, which is outside the city of Cape Town in South Africa. I’ve been directing commercials in all shapes and sizes all over the world for a while now through companies like Independent London, Anonymous Content Los Angeles, Velocity Films South Africa, Lovers & Fighters and my own studio for European work. I started my career as an agency creative, so aligning the script concept with the most beautiful and entertaining film for viewers out there is central to my thinking. I’ve been very fortunate to be part of a remarkably diverse body of award-winning work, each with its own unique cinematic design. I am constantly in awe of the people I get to work with, some of whom are in the most celebrated agencies in the world like Wieden+Kennedy, The Martin Agency and BBH. My family lived in many cities (London, Oslo, Geneva, Stuttgart, Singapore, Boston, Portland, New York, Minneapolis, Barcelona, Palma, Johannesburg, and Cape Town), so I draw heavily from the influences of all these places. I studied art, robotics engineering, economics, photography and screenwriting, and drummed for art school bands. With music always a major inspiration when designing a commercial. I am currently based between London and Cape Town with my wife and little boy.